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Interview: Gini Dietrich Talks Business Podcasting
Despite the increasing prevalence of online video content in the B2B market, people are still podcasting. To find out more about the whys and what-fors I interviewed Gini Dietrich, CEO of Arment...
View ArticleBlog Design and Call-to-Actions (Podcast 4)
Episode 4# Episode 4# of the Online Communications Podcast looks at how blog design is central to the success of your site. I’ve been looking at Google Analytics and trying to get more engagement with...
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Talking Podcasting with Dave Thackeray
I had an excellent chat with podcasting guru Dave Thackeray over Skype yesterday. What a nice and knowledgeable man! Dave and his Heil PR 40I connected with Dave a while back whilst googling podcasting...
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How Do You Launch Your First Podcast ?
[Right click to download] How do you actually get to the point that you release your first podcast? It took me years to get there but once I did I fell in love with the medium, despite the learning...
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Your Insatiable Appetite for Recognition is Costing You
You know who you are. You’ve got a company website, a blog, are active on Twitter, Facebook, Google+ and just about any other online platform that’s flavor of the month. You comment on A-list blogs,...
View ArticleDoes Your Business Suffer from Social Media Overload?
How do you know if all that time you’re spending on social media is working? Does your business benefit from you being on Twitter, Facebook or Google+ for large parts of your day? This week’s show...
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Are You Missing Out on Business?
I was listening to a podcast this week by an internet marketer and content producer. He was talking at length about how his income had diminished since he stopped charging for premium content. He then...
View ArticleStrategic Content Marketing
Are you spending an inordinate amount of time marketing your business online but not seeing the results you want? Maybe you’ve jumped onboard the blogging bandwagon and are producing stacks of content...
View ArticlePunk Marketing for Businesses
I‘m sick of vanilla content marketing. Everyone’s business blog feels the same, we’re tweeting the same, and we’ve lost sight of our creativity. With the second anniversary of punk legend Malcolm...
View ArticleOne Thing Your Marketing Strategy Needs in 2013
Don’t ever be afraid just because you’re not the first business in a niche. Burger King obviously weren’t put off by McDonald’s being in the market and neither were Max here in Sweden or Hesburger in...
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The 4 Best Digital Marketing Platforms for a Consulting Business
It’s easy to drown in the different forms of digital marketing out there if you’re running a consulting business. Because time is precious, particularly if you work as a consult, juggling every aspect...
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The Very Best Microphone for Podcasting
When it comes to successful podcasting, your mic is everything. The golden rule is to invest as much as you can afford in your microphone. It took me a couple of days to realise this; when I started...
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Using Video Tutorials to Grow Your Business
I invited Mike Russell, from Music Radio Creative, onto the podcast this week because he produces some outstanding video tutorials. Mike Russell I first became aware of Mike last year and have quickly...
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Interview: Gini Dietrich Talks Business Podcasting
Despite the increasing prevalence of online video content in the B2B market, people are still podcasting. To find out more about the whys and what-fors I interviewed Gini Dietrich, CEO of Arment...
View ArticleBlog Design and Call-to-Actions (Podcast 4)
Episode 4# Episode 4# of the Online Communications Podcast looks at how blog design is central to the success of your site. I’ve been looking at Google Analytics and trying to get more engagement with...
View ArticleClik here to view.
Talking Podcasting with Dave Thackeray
I had an excellent chat with podcasting guru Dave Thackeray over Skype yesterday. What a nice and knowledgeable man! Dave and his Heil PR 40I connected with Dave a while back whilst googling podcasting...
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Dave Jackson on The Value of Podcasting
Dave JacksonDave Jackson, who runs The School of Podcasting, is the guest on this week’s podcast as I figured there wasn’t a better podcast coach out there to talk about the business of podcasting....
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10 Easy Ways to Measure the ROI of Your Digital Marketing
If you’re struggling how to work out the return on investment when it comes to your marketing efforts, this week’s show is for you. I talk through ten key performance indicators that you might want to...
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My Best-Kept Secret to Make Your Business Irresistible Online
Jon and I have been friends for five years now (thanks, Twitter!) but it’s only in the past six months I’ve gotten the “behind the scenes” view of how Jon approaches his business and his client work....
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How to Record a Skype Interview
One in every three customers over the last two years that Jontus Media add to their client roster confess to discovering the company through the podcast. Podcasting need not be daunting. You can record...
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